‘Travel is one of the most emotional industries in the world — yet behind the scenes, it often runs on fragmented systems, manual pricing, spreadsheets, and constant firefighting.
We created Goodwin in 2011 because we saw a structural problem
Tour operators and DMCs were spending too much time:
monitoring competitors manually
adjusting margins by hand
managing disconnected suppliers
losing profitability in operational complexity
The industry deserves better infrastructure
Goodwin is an operating system for travel businesses — unifying product, pricing, margin logic, and global distribution into one intelligent environment.
We believe travel companies should:
control their profitability in real time
automate margin management instead of reacting to competitors
scale internationally without multiplying chaos
operate with clarity, not guesswork
Our vision is to build the financial and operational backbone of modern travel companies
Not another tool. An infrastructure layer for profitable growth.
Mike Tyurin. Managing Partner, Co-Founder.
LinkedIn
Travel entrepreneur with 25+ years of experience across tour operations, DMC business, and travel technology.
Built and scaled his own tour operator and DMC before founding Goodwin – a SaaS platform designed to modernize how travel businesses operate and distribute inventory.
Early pioneer of dynamic packaging, combining deep market knowledge with hands-on product development to transform traditional travel into scalable, tech-enabled ecosystems.
Oleksandr Tiurin. CEO, Co-Founder.
LinkedIn
Travel industry veteran with 20 years of operational and commercial leadership.
Built a tour operator business from the ground up and later transformed that experience into scalable travel technology.
Combines deep market knowledge with hands-on technical execution – designing and developing travel systems that solve real distribution and margin challenges.
Dmytro Symonov. COO, Co-Founder.
LinkedIn
Travel industry executive with 15+ years of C-level leadership across distribution, SaaS, and marketplace businesses.
Led multi-country expansion, full P&L management, crisis transformation, and commercial scaling across Europe and CIS markets.
Specialized in building high-performance teams, structuring scalable travel operations, and driving revenue growth through technology, partnerships, and disciplined financial control.
Kate Borovska, CMO.
LinkedIn
Growth-focused CMO with 13+ years of experience building and scaling tech and travel businesses globally.
Led international expansion, multi-country launches, and performance-driven growth engines that combine brand, distribution, and AI automation.
Strong in translating travel operations into scalable marketing systems that increase margin, velocity, and long-term enterprise value.