Your Business Operating System
For Running
A Profitable Travel Company
Built for tour operators, OTAs, travel sellers, and DMCs
who want full control over how they buy, price, and sell.
Smart pricing, direct supplier network access,
and global distribution infrastructure — unified in one operating system.
Travel businesses don’t fail because of demand,
they fail because of the margin chaos
👷♂️
manual pricing management
⚙️
fragmented operations
⏱️
no real-time control over profitability
🔗
overdependence on suppliers
You don’t need more inventory
You need margin intelligence
🌴 Not “another travel SaaS”
👉 Your business control center
Operational Automation
Your site, CRM, finance, contracting and reporting connected to real sales data.
🛠️ Operations grow without operational chaos.
Margin
Intelligence
Automated pricing logic and markup control across suppliers and sales channels.
💰 Profit becomes predictable.
Supply & Distribution Control
Buy from global suppliers and distribute travel products through your own channels or partner network – all from one system.
🤝 Control how you source and how you sell.
Business outcomes,
not features
💰
stable profit control
🎯
unified business operations
🌎
global growth enablement
🛍️
supply & distribution ownership
Travel growth breaks when supply and distribution live in different systems
Infrastructure alone doesn’t scale a travel business. Distribution does.
That’s why Goodwin combines a full business operating system with access to a global travel supply and sales network.
Run everything from one operating system
Goodwin connects travel businesses to both supply and distribution — giving you full control over how you buy and how you sell travel products.
Buy travel products with full control
- Connect your own global and local suppliers.
- Access a global network of 50+ verified travel suppliers directly from the Goodwin operating system
- Aggregate hotels, flights, transfers and travel services in one environment — without fragmented contracts or manual integrations.
- Centralize contracting and inventory
- Optimize sourcing costs
- Reduce supplier dependency
- Build your own product dynamically
👉 Stable margins and purchasing power
Sell travel products without limits
- Distribute your inventory through your own channels or across a global B2B network of travel agents and tour operators.
- Goodwin enables travel companies to become distributors — not just resellers.
- Sell via branded websites and booking flows
- Distribute to travel agents worldwide
- Enable DMC → Tour Operator sales
- Launch new markets faster
- Control pricing across channels
👉 Scalable distribution and predictable growth
Who Goodwin is built for
Growing tour operators and OTAs
You need structure
and automation before scaling
Travel Services Sellers
Travel sellers expanding into packaged distribution
DMCs expanding globally
You need contracting power + sales automation
Trusted by travel professionals in 22+ countries
One infrastructure. One supplier network. One global sales ecosystem.
Goodwin provides direct access to leading travel suppliers, payment providers and distribution partners — all integrated into one business operating system.Hotels
Flights
Transfers & Cars
Payments & Analytics
Goodwin in figures
20M +
daily processed requests
3k +
global travel suppliers and buyers
< 7 days
for full setup
∞
no volume cap
Enterprise travel infrastructure
with accessible pricing
Goodwin makes advanced travel infrastructure accessible to small and mid-sized companies
Choose your plan
No hidden or setup fees
START
Perfect for small and mid-size tour operators / OTAs, DMCs launching or structuring their operations- Core travel operating system
- CRM
- Order management system
- Built-in financial service
- Unlimited users
- Unlimited traffic
- 1 branded website with booking flow
- Up to 5 inbound API integrations
- 1 payment gateway
- 100 transactions per month
- No outbound API
- No marketing feeds
- No multi-brand setup
- Limited transaction volume (recommended for early-stage operators)
SCALE
Built for tour operators / OTAs, DMCs actively growing multi-branding distribution and higher transactions volume- Everything in Start, plus:
- Advanced automation capabilities
- Marketing feed
- Up to 3 branded websites
- Outbound API (e.g. price distribution to metasearch / partners)
- Up to 10 inbound integrations
- Up to 3 payment gateways
- 500 transactions per month
- no custom workflows
- no integrations with internal systems (finance, CRM, support, ERP)
- no full system migration
- not priority support
- no dedicated onboarding and team training
ENTERPRISE
Custom plans available for global high-volume distribution businesses- Everything in Scale, plus:
- Full pricing engine
- Unlimited branded websites
- Unlimited distribution partners
- Unlimited inbound integrations
- Unlimited transactions
- Custom workflows
- Advanced analytics
- Dedicated onboarding
- Priority infrastructure
Not sure which plan fits? Let’s talk
Built by travel professionals, not outsiders
Goodwin was created by people who have spent over 20 years inside the travel industry — running tour operators, building distribution networks, and managing real commercial risk.
We didn’t study travel. We lived it.
We know what manual pricing feels like. We know supplier dependency. We know margin pressure.
We know how difficult it is for small and mid-sized travel companies to access enterprise-level technology. Goodwin was built to solve the problems we faced ourselves.
Especially one: travel businesses shouldn’t need enterprise budgets to operate professionally.
Mike Tyurin. Managing Partner, Co-Founder.
LinkedIn
Travel entrepreneur with 25+ years of experience across tour operations, DMC business, and travel technology.
Built and scaled his own tour operator and DMC before founding Goodwin – a SaaS platform designed to modernize how travel businesses operate and distribute inventory.
Early pioneer of dynamic packaging, combining deep market knowledge with hands-on product development to transform traditional travel into scalable, tech-enabled ecosystems.
Oleksandr Tiurin. CEO, Co-Founder.
LinkedIn
Travel industry veteran with 20 years of operational and commercial leadership.
Built a tour operator business from the ground up and later transformed that experience into scalable travel technology.
Combines deep market knowledge with hands-on technical execution – designing and developing travel systems that solve real distribution and margin challenges.
Dmytro Symonov. COO, Co-Founder.
LinkedIn
Travel industry executive with 15+ years of C-level leadership across distribution, SaaS, and marketplace businesses.
Led multi-country expansion, full P&L management, crisis transformation, and commercial scaling across Europe and CIS markets.
Specialized in building high-performance teams, structuring scalable travel operations, and driving revenue growth through technology, partnerships, and disciplined financial control.
Kate Borovska, CMO.
LinkedIn
Growth-focused CMO with 13+ years of experience building and scaling tech and travel businesses globally.
Led international expansion, multi-country launches, and performance-driven growth engines that combine brand, distribution, and AI automation.
Strong in translating travel operations into scalable marketing systems that increase margin, velocity, and long-term enterprise value.
Technology alone doesn’t transform travel businesses.
Industry understanding does.
Ready to run your travel business with people who understand it?